The Pain of Being Misdiagnosed: My ADHD Journey as a Woman
Why I'm Sharing This For years, I felt like something was wrong with me. Like I was broken, overly sensitive, or just not trying hard enough. It wasn’t until I was diagnosed with ADHD in...
Nicola Tappenden
About Nicola
Nicola is the founder of Noops Nootropics, a women’s braincare brand inspired by her own lived experience with ADHD. After years of battling overwhelm, burnout, and emotional dysregulation, she came to see her ADHD not only as a struggle but also as a source of strength. Nicola believes that when given the right support, ADHD can become a superpower, and Noops was created to provide that support in an honest and realistic way.
Her approach combines science-backed braincare with real-world experience of balancing motherhood, entrepreneurship, and mental health. Nicola brings a unique perspective as both a business leader and a woman who has lived through the challenges her customers face every day.
Her mission is to help women find clarity over chaos and progress over perfection.
Specialisms
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ADHD lived experience
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Women’s brain health and wellbeing
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Emotional regulation and resilience
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Burnout and overwhelm recovery
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Ecommerce and digital entrepreneurship
Recognition and Achievements
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Founder of Noops Nootropics, an award-winning women’s braincare brand planned for launch in the US
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Built Delicious Couture, a celebrity-known clothing brand stocked in Selfridges and Harvey Nichols
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Launched a clothing brand in partnership with Great Ormond Street Hospital, generating £700,000 turnover in two years
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Founder of Gloobi, a Shopify agency ranked the UK’s number one Shopify agency and published in the Shopify Growth Annual hardback book
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Experienced entrepreneur with a proven track record of building and scaling consumer brands
Publications and Media
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Featured in the Shopify Growth Annual
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Published across the Noops Braincare Blog, including top-performing articles on ADHD and women’s mental health
Personal
Nicola is a proud mum to two children, Poppy (16) and Louis (6). Her lived experience with ADHD is real, raw, and purposeful. She is both a dedicated mother and a driven entrepreneur, committed to showing that balance, clarity, and success are possible with the right support.
