Nicola Tappenden - Founder of Noops Nootropics, ADHD Advocate & Brand Strategist

Nicola Tappenden – Founder of Noops Nootropics, ADHD Advocate & Brand Strategist 💜

Nicola Tappenden is the founder of Noops Nootropics, a women’s braincare brand created to support focus, calm and clarity through science-backed supplements and lived experience insight. As a business leader, brand strategist and ADHD advocate, Nicola brings a rare blend of entrepreneurial success and genuine understanding of women’s mental health.

With more than 15 years of experience building and scaling brands, Nicola has established herself as a respected voice in both wellness and e-commerce. She is also the founder of Gloobi, a Shopify agency known for designing and developing high-performing online stores for leading wellness and nutrition companies. Her strategic and creative leadership has helped multiple UK supplement brands grow, combining commercial thinking with authentic storytelling.

After her own ADHD diagnosis, Nicola became passionate about bridging the gap between neuroscience and everyday wellbeing. Her work now focuses on empowering women who feel wired, worn-out or misunderstood — helping them reclaim clarity and confidence through balanced, evidence-based support.

Professional Achievements

• Founder and CEO of Noops Nootropics, a women’s braincare brand formulated with clinically studied ingredients.

• Founder of Gloobi, a Shopify agency supporting global health and wellness brands.

• 15+ years of experience in entrepreneurship, brand growth and digital strategy.

• Guest speaker and advocate for women’s brain health, ADHD awareness and neurodiversity in business.

• Contributor to thought-leadership content on mental health, nutrition and entrepreneurship.

Specialisms

• ADHD lived experience and advocacy

• Women’s brain health and wellbeing

• Emotional regulation and resilience

• Burnout and overwhelm recovery

• Entrepreneurship and leadership with neurodivergence

Nicola’s mission is to help women find clarity over chaos — leading with honesty, science and lived experience. She believes that with the right tools and understanding, women can thrive in both business and life.

“Progress over perfection is more than a mantra — it’s a movement.” 💜