LET THE 5* REVIEWS DO THE TALKING

Supplements for Busy & ADHD Brains – Expertly Formulated for Women

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From Nicola, Founder of Noops

I Created Noops Because I’ve Been Where You Are

"As a woman with ADHD, I often felt overwhelmed, like my brain was always racing but I could never quite catch up.

I struggled with focus, sleep, and mood swings for years. I wanted a supplement that truly understood the ADHD brain, and the unique challenges women face every day.

That’s why I worked with experts to create Noops: the only braincare formula designed to support you day and night, helping you stay focused, balanced, and calm — whether you live with ADHD or simply want to take better care of your busy mind."

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Noops Nootropics supports ADHD symptoms in a powerful supplement formulated by experts.

Focus & Energy

Noops Day is a thoughtfully designed formula to support focus and energy, addressing the unique needs of women with ADHD.

Mood Dysregulation

Noops Night is specially formulated to help women with ADHD manage mood dysregulation by supporting emotional balance.

Anxiety & Stress

Noops Night is a carefully crafted formula to support stress and anxiety through adaptogens and stress-reducing ingredients.

Restless Sleep

By helping the mind and body transition into a restful state, Noops Night empowers women with ADHD to achieve deeper, more restorative sleep and wake up feeling refreshed.

Memory & Brain Fog

By reducing mental fog and promoting brain health, Noops Day helps women with ADHD think more clearly, stay organized, and recall information with greater ease.

Motivation & Productivity

By promoting mental clarity and goal-oriented thinking, Noops Day empowers women to tackle tasks with confidence, stay on track, and achieve their full potential.

Try noops today

An innovative brain supplement for females to support energy, focus, mood and sleep.

Try noops today
NOOPS NOOTROPICS IS LED BY SCIENCE

NHC/EFSA* approved ingredients

Discover the scientific evidence and research behind our premium ingredients.

  • Day
  • Night

Iron

SCIENTIFIC EVIDENCE
Iron is an essential element for brain development and function. Studies focus on neurotransmitter synthesis, uptake and degradation. All of which are involved in behaviour, memory, learning and sensory systems.
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9

Claims &

Studies

Bacopa Extract

SCIENTIFIC EVIDENCE
Bacopa monnieri is commonly used in Ayurvedic medicine. Studies investigate the impact it is thought to have on cognitive function, memory, stress relief, anxiety, general mood and vitality.
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12

Claims &

Studies

Lions Mane

SCIENTIFIC EVIDENCE
This mushroom has recently gained popularity for its potential neuroprotective and antioxidant properties. This has prompted experts to look at its potential for neurogenerative conditions and cognitive decline.
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10

Studies

Vitamin B6

Strong Evidence
Vitamin B6 is important for the synthesis of many neurotransmitters, including GABA, serotonin, dopamine, noradrenalin, histamine, glycine, and d-serine, indicating that vitamin Research suggest that B6 supplementation may enhance many neurotransmitter systems.
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6

Claims &

Studies

Vitamin B2 (Riboflavin)

SCIENTIFIC EVIDENCE
Neuroinflammation is a significant risk factor for cognitive dysfunction. Studies into Vitamin B2 look at how Riboflavin improves cognitive impairment via its anti-inflammation and anti-oxidative stress properties.
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5

Claims &

Studies

Vitamin B7 (Biotin)

SCIENTIFIC EVIDENCE
Vitamin B7 plays an important role in cell regulation which is crucial for the brain via neurotransmitters. This has led to studies focusing on how B vitamins play a regulatory role in memory and learning.
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4

Claims &

Studies

Vitamin B1 (Thiamine)

SCIENTIFIC EVIDENCE
Vitamin B1 Thiamine deficiency in the brain has been implicated in dementia and symptoms of depression. Study by experts are looking into how Thiamine can support brain function.
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6

Claims &

Studies

Vitamin B5 (Pantothenic Acid)

SCIENTIFIC EVIDENCE
This is one of the B vitamins critical in the formation of Co-enzyme A, that helps enzymes in the body to function and for general energy production. Studies look into the role that pantothenic acid has in the synthesis of neurotransmitters.
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5

Claims &

Studies

Pine Bark Extract

SCIENTIFIC EVIDENCE
Research suggests that Pine Bark enhances brain function through antioxidant support and improved cerebral blood flow.
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1

Claims &

Studies

Siberian Ginseng

SCIENTIFIC EVIDENCE
Siberian ginseng is an adaptogen compound, that is commonly used in traditional medicine to combat fatigue. It is also thought to impact on cognition, stress and neuroprotection as evidenced by a number of studies.
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11

Claims &

Studies

L-Tyrosine

SCIENTIFIC EVIDENCE
The main benefits of L-tyrosine relate to catecholamines (dopamine) in the brain which may become depleted during stressful situations. Multiple studies have demonstrated it may prevent cognitive decline.
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7

Studies

The Science
CLAIM / STUDY RESOURCE
Iron contributes to normal cognitive function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron has a role in the process of cell division https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to normal formation of red blood cells and haemoglobin https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to the reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron deficiency and common neurodevelopmental disorders https://pubmed.ncbi.nlm.nih.gov/36173945
Iron deficiency in Attention-Deficit Hyperactivity disorder, Autism spectrum disorder, internalizing and externalizing disorders, and movement disorders https://pubmed.ncbi.nlm.nih.gov/37147046
Iron and attention-deficit/hyperactivity disorder: What is the empirical evidence so far? A systematic review of the literature https://pubmed.ncbi.nlm.nih.gov/23082739
Could treatment of iron deficiency both improve ADHD and reduce cardiovascular risk during treatment with ADHD drugs? https://pubmed.ncbi.nlm.nih.gov/22632845
Effect of Oral Iron Supplementation on Cognitive Function among Children and Adolescents in Low- and Middle-Income Countries: A Systematic Review and Meta-Analysis https://pubmed.ncbi.nlm.nih.gov/36558491
The Science
CLAIM / STUDY RESOURCE
May help to improve concentration and memory https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the maintenance of good cognitive function/helps to maintain memory with age decline and to preserve cognitive function https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the peripherical blood micro circulation/contributes to normal blood circulation, which is associated with brain performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Meta-analysis of randomized controlled trials on cognitive effects of bacopa monnieri extract https://pubmed.ncbi.nlm.nih.gov/24252493
Neuroprotection with bacopa monnieri - a review of experimental evidence https://pubmed.ncbi.nlm.nih.gov/33675463
Bacopa monnieri for disorders affecting brain: current perspectives https://pubmed.ncbi.nlm.nih.gov/35043757
Neuropharmacological review of the nootropic herb bacopa monnieri https://pubmed.ncbi.nlm.nih.gov/23772955
Neuropharmacological and cognitive effects of Bacopa monnieri (L.) Wettst - A review on its mechanistic ASPECTS https://pubmed.ncbi.nlm.nih.gov/31126578
Use of Bacopa monnieri in the Treatment of Dementia Due to Alzheimer Disease: Systematic Review of Randomized Controlled Trials https://pubmed.ncbi.nlm.nih.gov/35612544
The effectiveness of Bacopa monnieri (Linn.) Wettst. as a nootropic, neuroprotective, or antidepressant supplement: analysis of the available clinical data https://pubmed.ncbi.nlm.nih.gov/33436817
Bacopa monniera leaf extract up-regulates tryptophan hydroxylase (TPH2) and serotonin transporter (SERT) expression: implications in memory formation https://pubmed.ncbi.nlm.nih.gov/21129470
Evaluation of comparative free-radical quenching potential of Brahmi (Bacopa monnieri) and Mandookparni (Centella asiatica) https://pubmed.ncbi.nlm.nih.gov/22408313
The Science
CLAIM / STUDY RESOURCE
Reduction of depression and anxiety by 4 weeks Hericium erinaceus (Lions Mane) intake https://pubmed.ncbi.nlm.nih.gov/20834180
Neurotrophic properties of the Lion's mane medicinal mushroom, Hericium erinaceus (Higher Basidiomycetes) from Malaysia https://pubmed.ncbi.nlm.nih.gov/24266378
Neurohealth Properties of Hericium erinaceus (Lions Mane) Mycelia Enriched with Erinacines https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5987239
Hericium erinaceus (Lions Mane), an amazing medicinal mushroom https://link.springer.com/article/10.1007/s11557-015-1105-4
Hericium erinaceus (Lions Mane): an edible mushroom with medicinal values https://www.degruyter.com/document/doi/10.1515/jcim-2013-0001/html
Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial https://pubmed.ncbi.nlm.nih.gov/18844328
Improvement of cognitive functions by oral intake of Hericium erinaceus https://pubmed.ncbi.nlm.nih.gov/31413233
Reduction of depression and anxiety by 4 weeks Hericium erinaceus intake https://pubmed.ncbi.nlm.nih.gov/20834180
Hericium erinaceus Improves Mood and Sleep Disorders in Patients Affected by Overweight or Obesity: Could Circulating Pro-BDNF and BDNF Be Potential Biomarkers? https://pubmed.ncbi.nlm.nih.gov/31118969
Therapeutic Potential of Hericium erinaceus for Depressive Disorder https://pubmed.ncbi.nlm.nih.gov/31881712
The Science
CLAIM / STUDY RESOURCE
Vitamin B6 contributes to normal psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1759
Vitamin B6 contributes to the reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1759
High-dose Vitamin B6 reduces sensory over-responsivity https://centaur.reading.ac.uk/117809/
High-dose Vitamin B6 supplementation reduces anxiety and strengthens visual surround suppression https://onlinelibrary.wiley.com/doi/10.1002/hup.2852
B Vitamins and the Brain: Mechanisms, Dose and Efficacy--A Review https://pubmed.ncbi.nlm.nih.gov/26828517
Why is vitamin B6 effective in alleviating the symptoms of autism? https://pubmed.ncbi.nlm.nih.gov/29685187
The Science
CLAIM / STUDY RESOURCE
Contribution to normal psychological functions https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the protection of cells from oxidative stress https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the normal metabolism of iron https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Riboflavin and pyridoxine restore dopamine levels and reduce oxidative stress in brain of rats https://pubmed.ncbi.nlm.nih.gov/30413185
The Science
CLAIM / STUDY RESOURCE
Contributes to normal psychological function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to the maintenance of normal mucous membranes https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
The protective effect of biotin supplementation and swimming training on cognitive impairment and mental symptoms in a rat model of Alzheimer's disease: A behavioural, biochemical, and histological study https://www.cell.com/heliyon/fulltext/S2405-8440(24)08330-0
The Science
CLAIM / STUDY RESOURCE
Thiamine contributes to normal psychological function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamine contributes to the normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamin deficiency and brain disorders https://pubmed.ncbi.nlm.nih.gov/19087395
Thiamine-dependent regulation of mammalian brain pyridoxal kinase in vitro and in vivo https://pubmed.ncbi.nlm.nih.gov/35050500
Thiamine and benfotiamine improve cognition and ameliorate GSK-3β-associated stress-induced behaviours in mice https://pubmed.ncbi.nlm.nih.gov/27825907
Thiamine and benfotiamine prevent stress-induced suppression of hippocampal neurogenesis in mice exposed to predation without affecting brain thiamine diphosphate levels https://pubmed.ncbi.nlm.nih.gov/28506637
The Science
CLAIM / STUDY RESOURCE
Pantothenic acid contributes to normal mental performance (Mental Performance) https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Pantothenic acid contributes to the normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters https://www.efsa.europa.eu/en/efsajournal/pub/1218
Cerebral deficiency of vitamin B5 (d-pantothenic acid; pantothenate) as a potentially reversible cause of neurodegeneration and dementia in sporadic Alzheimer's disease https://pubmed.ncbi.nlm.nih.gov/32416962
Major involvement of Na(+) -dependent multivitamin transporter (SLC5A6/SMVT) in uptake of biotin and pantothenic acid by human brain capillary endothelial cells https://www.ncbi.nlm.nih.gov/pubmed/25809983
Pantothenic acid transport and metabolism in the central nervous system https://www.ncbi.nlm.nih.gov/pubmed/3080905
Development and Characterisation of Pantothenic Acid Transport in Brain https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1471-4159.1986.tb04536.x
Vitamin transport and homeostasis in mammalian brain: focus on Vitamins B and E https://www.ncbi.nlm.nih.gov/pubmed/17645457/
B Vitamins and the Brain: Mechanisms, Dose and Efficacy—A Review https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4772032/
The Science
CLAIM / STUDY RESOURCE
Helps to maintain good health by protecting cells & tissues through its antioxidant property. https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The Science
CLAIM / STUDY RESOURCE
Clinically/scientifically proven extract to help maintaining optimal stamina, feeling of energy and vitality, physical and mental well-being https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to help to support vitality in the body and to contributes to the body’s resistance to stress https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to make you feel more energetic https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain good cognitive performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to normal blood circulation, which is associated with brain performance and reactivity https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Supports memory performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain physical and mental capacities in cases of weakness, exhaustion, tiredness, and loss of concentration https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal mental and cognitive activity https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Effect of eleutherococcus (GINSENG) on short-term memory and visual perception in healthy humans https://www.ncbi.nlm.nih.gov/pubmed/14650206
Inhibitory effects of Eleutherococcus senticosus extracts on amyloid beta(25-35)-induced neuritic atrophy and synaptic loss https://www.ncbi.nlm.nih.gov/pubmed/18612196
Neuroprotective effects of Eleutherococcus senticosus bark on transient global cerebral ischemia in rats https://www.ncbi.nlm.nih.gov/pubmed/21645606
The Science
CLAIM / STUDY RESOURCE
Behavioural and cognitive effects of tyrosine intake in healthy human https://pubmed.ncbi.nlm.nih.gov/25797188
Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands https://pubmed.ncbi.nlm.nih.gov/26424423
Tyrosine for mitigating stress and enhancing performance in healthy adult humans, a rapid evidence assessment of the literature https://pubmed.ncbi.nlm.nih.gov/26126245
Increased tyrosine availability increases brain regional DOPA levels in vivo https://pubmed.ncbi.nlm.nih.gov/22841861
L-tyrosine to alleviate the effects of stress? https://pubmed.ncbi.nlm.nih.gov/17476368
Tyrosine reverses a cold-induced working memory deficit in humans https://pubmed.ncbi.nlm.nih.gov/8029265
Tyrosine, phenylalanine, and catecholamine synthesis and function in the brain https://pubmed.ncbi.nlm.nih.gov/17513421

Zinc

STRONG EVIDENCE
An essential trace mineral involved in numerous enzymatic processes in the brain and body. Zinc contributes to normal cognitive function, supports neurotransmitter activity, and helps maintain overall mental performance.
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8

Claims &

Studies

Magnesium Glycinate

SCIENTIFIC EVIDENCE
Magnesium is an essential dietary mineral that contributes to normal psychological function and the reduction of tiredness and fatigue. Research indicates it plays a role in supporting muscle relaxation and healthy sleep patterns. Magnesium glycinate is a highly absorbable form, often chosen for its gentle effect on the stomach and suitability for evening use.
See the science

12

Claims &

Studies

Ginkgo Biloba

STRONG EVIDENCE
Ginkgo is often used as a dietary supplement for cognitive improvement. Many studies are focused on how Gingko can improve cognitive function in healthy middle-aged people, older people and healthy younger people.
See the science

14

Claims &

Studies

Lactospore Probiotic

Strong Evidence
Lactospore is a patented and clinically studied strain of Bascillus coagulans MTCC 5856 from Sabinsa. Recent studies are recognising the relationship between the gut-brain axis and resilience and stress. It appears that the gut biome may be associated with psychiatric conditions.
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5

Studies

Lemon Balm

Strong Evidence
A fragrant botanical traditionally used to support relaxation and emotional balance. Studies suggest lemon balm may help promote calmness, reduce feelings of restlessness, and support healthy sleep cycles.
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12

Claims &

Studies

Ashwagandha

Strong Evidence
A highly concentrated extract of the ashwagandha root, traditionally used to help the body adapt to physical and emotional stress. Scientific studies suggest it may support relaxation, promote emotional balance, and help maintain normal energy levels without causing drowsiness.
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22

Claims &

Studies

Vitamin B12

Strong Evidence
Vitamin B12 is often used for general fatigue and might benefit people with myalgic encephalomyelitis (chronic fatigue syndrome) (ME/CFS). One study found that vitamin B12 improved symptoms of fatigue in two thirds of people with ME/CFS.
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4

Claims &

Studies

Vitamin D

Strong Evidence
A vital nutrient for brain and body health, Vitamin D3 contributes to normal immune function and has been linked to supporting mood balance and cognitive performance. Adequate levels are associated with overall mental wellbeing.
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8

Claims &

Studies

Montmorency Cherry

Strong Evidence
Naturally rich in anthocyanins and other beneficial compounds, Montmorency cherries have been studied for their potential to support healthy sleep patterns and overnight recovery. Their antioxidant content also contributes to the body’s defence against oxidative stress.
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13

Claims &

Studies

The Science
CLAIM / STUDY RESOURCE
Zinc contributes to normal cognitive function https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to DNA synthesis and cell division https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to normal protein synthesis https://www.efsa.europa.eu/en/efsajournal/pub/1819
Zinc contributes to the protection of cells from oxidative stress (protection of DNA, proteins and lipids from oxidative damage) https://www.efsa.europa.eu/en/efsajournal/pub/1229
From development to treatment: A comparative/ dose response meta-analysis of observational studies and randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/32829928
Effect of zinc supplementation on mood states in young women: a pilot study https://pubmed.ncbi.nlm.nih.gov/20087376
Effect of Zinc Supplementation on Physical and Psychological Symptoms, Biomarkers of Inflammation, Oxidative Stress, and Brain-Derived Neurotrophic Factor in Young Women with Premenstrual Syndrome: a Randomized, Double-Blind, Placebo-Controlled Trial https://pubmed.ncbi.nlm.nih.gov/31154571
Zinc monotherapy increases serum brain-derived neurotrophic factor (BDNF) levels and decreases depressive symptoms in overweight or obese subjects: a double-blind, randomized, placebo-controlled trial https://pubmed.ncbi.nlm.nih.gov/24621065
The Science
CLAIM / STUDY RESOURCE
Magnesium contributes to normal psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to a reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to electrolyte balance https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to normal functioning of the nervous system https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium has a role in the process of cell division https://www.efsa.europa.eu/en/efsajournal/pub/1807
The Role of Magnesium in Neurological Disorders https://pubmed.ncbi.nlm.nih.gov/29882776
Magnesium status and attention deficit hyperactivity disorder (ADHD): A meta-analysis https://pubmed.ncbi.nlm.nih.gov/30807974
Oral Mg(2+) supplementation reverses age-related neuroendocrine and sleep EEG changes in humans https://pubmed.ncbi.nlm.nih.gov/12163983
Magnesium supplementation improves indicators of low magnesium status and inflammatory stress in adults older than 51 years with poor quality sleep https://pubmed.ncbi.nlm.nih.gov/21199787
The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial https://pubmed.ncbi.nlm.nih.gov/23853635
Why all migraine patients should be treated with magnesium https://pubmed.ncbi.nlm.nih.gov/22426836
The Role of Magnesium in Pathophysiology and Migraine https://pubmed.ncbi.nlm.nih.gov/31691193
The Science
CLAIM / STUDY RESOURCE
Helps maintaining mental well-being (e.g by maintaining focus on the work memory in the short term and during moments of increased stress): Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Help maintaining memory with age decline and to preserve cognitive function: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity: Claim No (4567) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Retain and recall facts, to maintain clear thinking and to maintain day-to-day focus: Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contribute to mental and cognitive activities: Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to help maintaining mental well-being e.g by maintaining focus on the work memory in the short term and during moments of increased stress: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to helps maintaining memory with age decline and to preserve cognitive function: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to retain and recall facts, to maintain clear thinking and to maintain day-to-day focus: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to contribute to mental and cognitive activities: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Meta-analysis of the efficacy and safety of Ginkgo biloba extract for the treatment of dementia https://pubmed.ncbi.nlm.nih.gov/26819725
Specific memory effects of Ginkgo biloba extract EGb 761 in middle-aged healthy volunteers https://pubmed.ncbi.nlm.nih.gov/21802920
A double-blind, placebo-controlled, randomized trial of Ginkgo biloba extract EGb 761 in a sample of cognitively intact older adults: neuropsychological findings https://pubmed.ncbi.nlm.nih.gov/12404671
Effects of Ginkgo biloba on cerebral blood flow assessed by quantitative MR perfusion imaging: a pilot study https://pubmed.ncbi.nlm.nih.gov/21061003
The Science
CLAIM / STUDY RESOURCE
Bacillus coagulans MTCC 5856 for the management of major depression with irritable bowel syndrome: a randomised, double-blind, placebo controlled, multi-centre, pilot clinical study https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6034030
The Power of Psychobiotics in Depression: A Modern Approach through the Microbiota Gut–Brain Axis: A literature Review. Nutrients 2024, 16, 1054. DOI: 10.3390/nu16071054 https://www.mdpi.com/2072-6643/16/7/1054
Anxiolytic- and antidepressant-like effects of Bacillus coagulans Unique IS-2 mediate via reshaping of microbiome gut-brain axis in rats https://pubmed.ncbi.nlm.nih.gov/36641109
Probiotic characteristics of Bacillus coagulans and associated implications for human health and diseases https://www.sciencedirect.com/science/article/pii/S1756464619305675
Clinical, gut microbial and neural effects of a probiotic add-on therapy in depressed patients: a randomized controlled trial https://www.nature.com/articles/s41398-022-01977-z
The Science
CLAIM / STUDY RESOURCE
Clinically/scientifically proven to help maintain a positive mood and good cognitive functioning: Claim No (2084) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal relaxation; Helps to support relaxation and mental and physical well-being; Contributes to a good and calm rest: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Support calmness and to help sleep onset: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal relaxation: Claim No (2301) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to a normal/ helps to maintain a healthy sleep: Claim No(2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
For insomnia and mental health Claim No (2301) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Acts as an antioxidant: Claim No (3712) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Maintain the natural hormonal balance of the human body: Claim No (4444) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to a good and calm rest: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The effects of lemon balm (Melissa officinalis L.) on depression and anxiety in clinical trials: A systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/34449930
Pilot trial of Melissa officinalis L. leaf extract in the treatment of volunteers suffering from mild-to-moderate anxiety disorders and sleep disturbances https://www.ncbi.nlm.nih.gov/pubmed/22207903
Melissa offinalis L. hydro-alcoholic extract inhibits anxiety and depression through the prevention of central oxidative stress and apoptosis https://pubmed.ncbi.nlm.nih.gov/32003913/
The Science
CLAIM / STUDY RESOURCE
Supports in periods of mental and nervous tension and anxiousness. Contributes to optimal relaxation. Helps to support relaxation, mental and physical wellbeing. Contributes to emotional balance and general wellbeing https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Improves the body's resistance to stress. Helps the body to deal with stress. Helps maintain mental balance. Supports mental function in the elderly. Supports the onset of sleep. Supports learning, memory and recall. Helps you recover from stressful events. Helps maintain emotional stability https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Stress & Anxiety: A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults https://pubmed.ncbi.nlm.nih.gov/23439798
Memory & Cognition: Efficacy and safety of Ashwagandha (Withania somnifera (L.) Dunal) root extract in improving memory and cognitive functions https://pubmed.ncbi.nlm.nih.gov/28471731
Sleep Quality: Efficacy and safety of Ashwagandha (Withania somnifera) root extract in insomnia and anxiety https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6827862
Assessment of the Efficacy of Withania somniferaRoot Extract in Patients with Generalized Anxiety Disorder: A Randomized Double-blind Placebo- Controlled Trial https://pubmed.ncbi.nlm.nih.gov/32282308
An investigation into the stress-relieving and pharmacological actions of an ashwagandha (Withania somnifera) extract: A randomized, double-blind, placebo-controlled study https://pubmed.ncbi.nlm.nih.gov/31517876
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/34858513
Efficacy of Withania somnifera supplementation on adult's cognition and mood https://pubmed.ncbi.nlm.nih.gov/34838432
Effect of Ashwagandha (Withania somnifera) extract on sleep: A systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/34559859
Does Ashwagandha supplementation have a beneficial effect on the management of anxiety and stress? A systematic review and meta-analysis of randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/36017529
Effects of Withania somnifera (Ashwagandha) on Stress and the Stress- Related Neuropsychiatric Disorders Anxiety, Depression, and Insomnia https://pubmed.ncbi.nlm.nih.gov/34254920
Protective effect of Withania somnifera dunal root extract against protracted social isolation induced behavior in rats https://pubmed.ncbi.nlm.nih.gov/18476388
Anxiolytic-antidepressant activity of Withania somnifera glycowithanolides: an experimental study https://pubmed.ncbi.nlm.nih.gov/11194174
Neuroprotective effects of Withania somnifera dunal.: A possible mechanism https://pubmed.ncbi.nlm.nih.gov/19444606
A biologically active constituent of withania somnifera (ashwagandha) with antistress activity https://pubmed.ncbi.nlm.nih.gov/23105317
Effect of Withania somnifera root extract on reserpine-induced orofacial dyskinesia and cognitive dysfunction https://pubmed.ncbi.nlm.nih.gov/16444668
Protective role of Ashwagandha leaf extract and its component withanone on scopolamine-induced changes in the brain and brain-derived cells https://pubmed.ncbi.nlm.nih.gov/22096544
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/34858513
Potential clinical applications of Ashwagandha (Withania somnifera) in medicine and neuropsychiatry https://pubmed.ncbi.nlm.nih.gov/36062480
Effects of Acute Ashwaganda Ingestion on Cognitive Function https://pubmed.ncbi.nlm.nih.gov/36231152
The Science
CLAIM / STUDY RESOURCE
Vitamin B12 contributes to neurological and psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1756
Vitamin B12 conTributes to the reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1756
Open Trial of Vitamin B12 Nasal Drops in Adults With Myalgic Encephalomyelitis/Chronic Fatigue Syndrome: Comparison of Responders and Non-Responders https://pubmed.ncbi.nlm.nih.gov/31616305
Vitamin B12 in health and disease https://pubmed.ncbi.nlm.nih.gov/22254022
The Science
CLAIM / STUDY RESOURCE
Vitamin D has a role to play in the process of cell division https://www.efsa.europa.eu/en/efsajournal/pub/1227
Impact of vitamin D on neurocognitive function in dementia, depression, schizophrenia and ADHD https://pubmed.ncbi.nlm.nih.gov/33049684/
Vitamin D: The "sunshine" vitamin https://pubmed.ncbi.nlm.nih.gov/22629085
Vitamin D and depression https://pubmed.ncbi.nlm.nih.gov/27750060
Vitamin D: A Narrative Review Examining the Evidence for Ten Beliefs https://pubmed.ncbi.nlm.nih.gov/26951286
Vitamin D supplementation to reduce depression in adults: meta-analysis of randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/25701329
Testosterone and depression: systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/19625884
Testosterone in women--the clinical significance https://pubmed.ncbi.nlm.nih.gov/26358173
The Science
CLAIM / STUDY RESOURCE
Supports a natural sleep https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to protect the body from free radicals https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis has beneficial antioxidant properties https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis supports resting metabolic rate https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to the natural defences of the body https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The neuropharmacology of L-theanine(N-ethyl-L-glutamine): a possible neuroprotective and cognitive enhancing agent https://pubmed.ncbi.nlm.nih.gov/17182482
Neuroprotective effects of theanine and its preventive effects on cognitive dysfunction https://pubmed.ncbi.nlm.nih.gov/21477654
The cognitive-enhancing outcomes of caffeine and L-theanine: A systematic review https://pubmed.ncbi.nlm.nih.gov/35111479
The Effects of Green Tea Amino Acid L-Theanine Consumption on the Ability to Manage Stress and Anxiety Levels: a Systematic Review https://pubmed.ncbi.nlm.nih.gov/31758301
Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial https://pubmed.ncbi.nlm.nih.gov/31623400
L-theanine improves neurophysiological measures of attention in a dose-dependent manner: a double-blind, placebo-controlled, crossover study https://pubmed.ncbi.nlm.nih.gov/32777998
Effects of l-Theanine on Cognitive Function in Middle-Aged and Older Subjects: A Randomized Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/33751906
The deployment of intersensory selective attention: a high-density electrical mapping study of the effects of theanine https://pubmed.ncbi.nlm.nih.gov/17272967

our experts

Our experts are committed to science and your wellbeing. We believe in caring for your brain to enhance your life.

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anthea-mccourtie

Anthea McCourtie

Registered Nutritional Therapist

  • mBANT
  • CNHC
  • BSc
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Braincare Day is a great morning supplement to help boost mental energy, brain performance and cognition, without over stimulating the body like caffeine.  The B complex of vita...
charlotte-hunter

Charlotte Hunter

Registered Nutritionist

  • BSc Nutritional Medicine
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As a nutritionist with a deep understanding of the physiological changes women experience during menopause, I was instantly attracted to Braincare Day by Noops, a comprehensive ...
kelly-vines

Kelly Vines

Nutritional Therapist

  • BSc
  • DipNT
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This new supplement formula is a game-changer for those dealing with ADHD and brain health challenges. As a nutritional therapist who regularly seeks out effective solutions for...
valentina-cartago

Valentina Cartago

Nutritional Therapist

  • DipION
  • BANT
  • CNHC
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Having a family history of dementia and a special interest in supporting cognition, I was very excited to see Noops products.I find the formulation for Braincare day very intere...
emma-sweeny

Emma Sweeny

Nutritional Therapist

  • DipION
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As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...
kal-ratcliffe

Kal Ratcliffe

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers  a compreh...
lucy-harris

Lucy Harris

Registered Nutritional Therapist & Health Coach

  • DipION
  • mBANT
  • CNHC
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As a nutritional therapist, it's crucial to me that the supplements I recommend are backed by solid scientific evidence, and Noops Braincare Day certainly meets that standar...
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angela-mccourtie

Angela McCourtie

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
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As a Registered Nutritional Therapist and Transformation Specialist, I work with busy, driven women over 40.  As you imagine stress is a significant factor, alongside the brain ...
charlotte-hunter

Charlotte Hunter

Registered Nutritionist

  • BSc Nutritional Medicine
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Braincare Night by Noops is a scientifically backed supplement that complements its daytime counterpart, Braincare Day, by providing targeted sleep and cognitive health support,...
valentina-cartago

Valentina Cartago

Nutritional Therapist

  • DipION
  • BANT
  • CNHC
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This is another well thought, science backed synergistic formulation, offering useful ingredients such as montmorency cherries, l-theanine and lemon balm amongst others, which c...
emma-sweeney

Emma Sweeney

Nutritional Therapist

  • DipION
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Review
As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...
kal-ratcliffe

Kal Ratcliffe

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
stars-icon
Review
As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers  a compreh...
kelly-vines

Kelly Vines

Nutritional Therapist

  • BSc
  • DipNT
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Review
The Noops Braincare Night formulation is a well-crafted supplement designed to support both the nervous system and overall wellness, particularly during sleep. This blend includ...
lucy-harris

Lucy Harris

Registered Nutritional Therapist & Health Coach

  • DipION, mBANT, CNHC
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As a nutritional therapist, I know how vital sleep is for our overall health and wellbeing, yet the majority of my clients struggle with achieving good-quality rest. That's ...
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Scientifically backed supplement that supports your brain health around the clock.

ADHD doesn’t define you, but finding focus and balance can feel like a challenge. Noops Nootropics are here to help. Specially formulated to support women with ADHD, our nootropics blend natural, science-backed ingredients to enhance focus, boost mental clarity, and reduce overwhelm whilst support sleep—all without harsh stimulants or crashes. Whether you're tackling your to-do list, managing work-life chaos, or simply seeking better mental clarity, Noops empowers you to take control and thrive. Experience the difference today and feel more in tune with your mind—because you deserve to unlock your full potential. Try Noops now and take yout first step toward a sharper more energised you.

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VEGAN FORMULA
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