Welcome to our Legal Health Claims page.
We’ve created this resource for our amazing affiliates, partners, and press contacts to help keep all Noops communications clear, accurate, and fully compliant.
Here you’ll find approved ingredient claims and safe wording examples — everything you need to confidently share the Noops story while staying within regulations. Thanks for helping us spread the word responsibly!
To ensure Noops remains fully compliant with UK and EU regulations, it’s essential that all communications around our formulas—whether in product descriptions, ads, social media, or influencer content—use approved language when referring to health benefits. For ingredients like vitamins and minerals, we can confidently use claims that are authorised by regulatory bodies (see approved list below). For botanical ingredients, claims must be expressed more cautiously, using traditional-use language such as “traditionally used to support…” or “associated with…” without implying treatment, prevention, or cure of any medical condition. This approach helps us maintain transparency, trust, and compliance while effectively communicating the value of our formulas.
Contributes to the maintenance of normal blood glucose levels
Use these claims with caution. They are based on traditional use, on-hold EU submissions, or widely accepted functional language. Always avoid making therapeutic or disease-related statements.
Each of the following ingredient descriptions includes five regulatory-safe phrases you can use across editorial, product education, or influencer-facing content. These are phrased to stay compliant, while clearly communicating the value of each ingredient.
DAY FORMULA
NIGHT FORMULA
At Noops, we’re proud of the incredible support our products offer — and we’re equally proud of the trust our community places in us.To protect everyone — you, us, and our customers — we need to make sure all marketing communications stay clear, honest, and fully compliant with health regulations.Below are some important guidelines to follow whenever you're creating content about Noops.
- Claiming that Noops products treat, cure, prevent, or diagnose any disease or medical condition (e.g., ADHD, depression, anxiety, brain fog).
- Referring to Noops products as medicines or pharmaceuticals.
- Making disease-specific claims (e.g., "treats ADHD" or "cures memory loss").
- Exaggerating effects or promising instant results (e.g., "feel smarter instantly", "overnight brain transformation").
- Suggesting Noops products are a replacement for medical advice, prescriptions, or therapies.
- Using misleading or absolute language (e.g., "guaranteed cure", "100% effective for everyone").
- Inventing or embellishing health benefits beyond the approved ingredient claims listed on this page.
If you're ever unsure about a claim, a phrase, or how to describe Noops products, we're here to help!Please reach out to the Noops team — we’re happy to double-check any wording and keep everyone safe, compliant, and confident. Thank you for helping us build Noops with integrity and trust!
